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Campaign packages for targeted dive audiences
X-Ray Mag is much more than the flagship magazine. It is a complete media platform.
These all-inclusive campaign packages combine magazine advertising, website and newsletter banners, content creation support, press release visibility and selected social media exposure in one coordinated monthly plan.
Choose the level of visibility that fits your campaign goals.
Packages are subscription-based with monthly billing. A minimum commitment of 6 or 12 months applies, with lower rates for 12-month agreements.
Best value: choose a 12-month agreement for the lowest monthly rate.
Each package builds on the previous one, adding greater reach, visibility and editorial support.
Scroll sideways to compare all packages.
The Basics
A simple entry point for consistent brand visibility.
From USD 375 / EUR 345 / GBP 295 per month
- Quarter-page magazine ad
- Two standard website banner placements
- Press release published on X-Ray Mag
Standard
Builds on The Basics with broader web and social exposure.
From USD 525 / EUR 495 / GBP 395 per month
- Everything in The Basics, plus:
- Larger magazine ad: one-third page
- Banner placement alongside articles
- Social media distribution
Popular
Mid-Size
Expands visibility with stronger editorial and digital presence.
From USD 725 / EUR 665 / GBP 595 per month
- Everything in Standard, plus:
- Half-page magazine ad
- Premium banner placements
- Video feature and enhanced social exposure
Premium
Extends reach across front-page and newsletter placements.
From USD 895 / EUR 825 / GBP 695 per month
- Everything in Mid-Size, plus:
- Two-thirds page magazine ad
- Front page and newsletter banner placements
- Extended social media promotion
Full Service
A complete, multi-channel campaign with maximum reach and support.
From USD 1,145 / EUR 995 / GBP 895 per month
- Everything in Premium, plus:
- Full-page or ½ spread in the magazine
- Full placement coverage across channels
- Editorial integration and content support
Editorial positioning
X-Ray Mag combines global reach with in-depth specialist content, offering a uniquely engaged audience within the international diving community.
Long-form editorial
The publication focuses on detailed reporting, field-based stories and specialist diving topics rather than short news snippets alone.
Experienced contributors
Content is produced by active divers, photographers, explorers, instructors and recognised specialists from across the dive industry.
Independent voice
Product coverage and reviews emphasise hands-on experience, long-term testing and editorial credibility.
Established archive
Continuous publication since 2004 has created one of the most extensive editorial archives in diving media.
Editorial Services & Content Creation
Why advertise with X-Ray Mag?
X-Ray Mag reaches an international audience of active divers, dive travellers, instructors, photographers, explorers and industry professionals through trusted editorial platforms.
Qualified audience
Our readers are divers with a genuine interest in equipment, travel, training, conservation and underwater exploration.
Multi-channel reach
Campaigns can combine magazine placement, website visibility, newsletters, editorial support and social media exposure.
Longer lifespan
Unlike short-lived social posts, magazine and website content remains accessible, searchable and useful long after publication.
Trusted context
Your message appears alongside independent editorial content in a publication with an established reputation in the dive community.
Audience and reach
X-Ray Mag reaches an estimated 47,000–72,000 monthly readers based on independent analytics, with continued growth as tracking stabilises.
In addition to its core readership, the publication benefits from a substantial global search presence built over more than two decades. Thousands of indexed articles contribute to ongoing discovery through search engines, social sharing and long-tail content visibility.
Overall server-side traffic is significantly higher, reflecting the breadth and accessibility of the archive. As a matter of policy, X-Ray Mag reports conservative, human-verified audience figures rather than broader metrics that may include automated traffic.
Global footprint
X-Ray Mag serves an international audience across North America, Europe and key diving regions worldwide. The United States consistently represents the single largest readership segment.
Multi-language publishing
Content is published in multiple languages, extending accessibility and visibility across several international markets.
Long-term visibility
Articles remain searchable and accessible for years, creating sustained exposure for advertisers well beyond initial publication.
Distribution
Distribution Channels
Readership
Demographics
Footprint
Discuss your campaign
Tell us about your goals and audience, and we will help you put together a campaign that delivers measurable visibility across our platforms.
