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Campaign: 'Premium'
High-impact visibility combined with substantial promotional, editorial and content support
The Premium campaign is designed for businesses and organisations seeking a substantial and sustained presence across X-Ray Magazine's media platforms, supported by closer collaboration with our editorial and promotional team.
At this level, we can devote greater attention and resources to the client's activities throughout the campaign—helping identify worthwhile stories, launches, products, destinations and other opportunities, and making coordinated use of our magazine, website, newsletters, social media and editorial channels.
12-month rate from
€825 / US$885 / £745
per month
What is included
Magazine advertising
A two-thirds-page advertisement in each issue published during the campaign period provides a strong and highly visible presence in X-Ray Magazine, with generous space for imagery, branding and campaign messaging.
Website advertising
Premium provides prominent website advertising across our principal display positions, using 300×250 Medium Rectangle, 160×600 Skyscraper, 300×600 Half Page and 728×90 Leaderboard formats.
The campaign includes access to high-visibility and in-article placements, providing substantially greater prominence and broader coverage across the website than our smaller campaign packages.
Newsletter advertising
A 300×250 Medium Rectangle is included in a prominent position in X-Ray Magazine's newsletters, providing strong visibility among readers who have actively subscribed to our news and updates.
Newsletter advertising complements the client's magazine and website presence and helps maintain regular visibility between magazine issues.
Press releases and company news
Relevant press releases and announcements may be published through X-Ray Magazine's news and industry channels, helping communicate launches, company developments, events and other newsworthy information.
Social media promotion
Relevant published content, announcements and campaign-related material can be actively supported through X-Ray Magazine's social media channels, extending the campaign and selected stories to additional audiences.
A closer media relationship
Premium is intended for clients who want us to do more than provide advertising space.
The scale of the campaign enables our team to follow the client's activities more closely, maintain regular communication and actively identify opportunities that can strengthen the campaign over time.
This is particularly useful for companies with regular product launches, destinations and operators with stories to tell throughout the year, or organisations seeking sustained visibility around several activities rather than a single promotion.
Editorial and content collaboration
Advertising and editorial decisions remain separate. Purchasing a campaign does not guarantee favourable editorial coverage, and editorial material is considered according to its relevance and merit.
However, Premium provides considerably greater scope for us to work with clients on editorial and content opportunities. Depending on the client and subject, these may include interviews, company profiles, equipment testing and reviews, destination coverage, behind-the-scenes stories, event coverage and other relevant features.
Where suitable opportunities exist, our international team of writers, photographers, editors and specialists can help develop subjects from initial ideas into substantial published material.
This closer collaboration can also make better use of content across our different platforms and regional channels, extending the reach and useful lifespan of worthwhile stories.
Making the campaign work as a whole
Premium is not simply a collection of larger advertisements.
Magazine, website and newsletter advertising provide sustained visibility, while news, social media and editorial content add context and opportunities for engagement. By coordinating these elements over time, we can respond to developments during the campaign and make more effective use of relevant material as opportunities arise.
The result is a more integrated media presence in which the individual elements reinforce one another.
Clients seeking our highest level of visibility, content production and ongoing campaign support should consider our Full Service campaign.
Flexible campaign framework
Premium is a standard campaign framework rather than a rigid formula. Where appropriate, individual elements can be adjusted to suit particular objectives, markets or schedules.
Campaigns are available with 6- or 12-month commitments, with preferential monthly rates for 12-month agreements.
12 months: €825 / US$885 / £745 per month
6 months: €895 / US$995 / £795 per month
Artwork dimensions and file requirements are provided in the accompanying Quick Reference.
